This Privacy Policy governs your use of this Website and any content, products or services made available from or through this website including any sub domains thereof (“Website”). The Website is made available by Alpha Horse Research. (Hereinafter referred to as Company). By visiting this Website and requesting information, products or services offered on or through this Website, you agree to the terms of this Privacy Policy, as they may be amended from time to time. As Company updates or expands its Website, services or products, this Privacy Policy may change, and the changes are effective upon posting. Please check back frequently for updates as it is your sole responsibility to be aware of changes. Company does not provide notice of changes in any manner other than by posting the changes at this Website. This Privacy Policy is incorporated into, and part of, the Website Terms and Conditions which govern your use of this Website in general. This Website is intended for users who are located in the United States. The Privacy Policy shall be interpreted under the laws of the United States. Website is SSL secure.
This Policy describes the information collection, use, and dissemination practices of Company, its parent,
subsidiaries and registered d/b/a companies (Collectively Referred herein after as Company) and all
related websites owned or registered to Company. It governs Company’s right to collect, use, store and
disclose information provided by You on its (a) this Website, (b) Company’s other Websites, (c) on various
Third Party websites, and (d) Company’s other information collection and distribution practices, including
the acquisition of your information from Third Parties. Company is not responsible for the information
collection or privacy practices of third-party websites or applications which company does not own or
control. Information Collection, Use, and Dissemination practices.
1.0. Collection of Information.
1.1. User Direct Information. Each time you provide or transmit information via the Website, Company may
obtain and collect personal information about you, including, but not limited to, your name, email
address, mailing address, bank account information and telephone or cell phone number (collectively
referred to as “Personal Information”).
1.2. Survey Information. Company may collect Personal Information from you when you voluntarily complete a
Company survey, order form, or a registration page either online by using the internet or offline by
providing this information through the mail, in person or using a telephone. This information may be
collected by surveys, order forms, or registration pages operated by third parties. This method of
collection is collectively known as a “Survey”. In such Surveys, Company or a third party may ask you to
provide Personal Information including your name, email address, street address, zip code, telephone
numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and
marital status, occupation, employment information, personal and online interests, and such other
information as may be requested from time to time. Company may also collect such information concerning
you from another source and uses that information in combination with information provided from the
Website or Surveys. Completing the Surveys is completely voluntary, and you are under no obligation to
provide Survey Information to Company or a third party.
1.3. Third Party Information. Company may collect Personal Information from you when you provide
information to a third party and Company subsequently acquires or uses the information provided by the
third party. Such information may include, but is not limited to, your name, email address, street
address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender,
salary range, education and marital status, occupation, industry of employment, personal and online
interests, and such other information you may have provided to the third party. When acquiring this
information, Company seeks assurances from the third party that you agreed to provide and have such
information acquired by Company. Company will not share, trade, or sell credit card information to any 3rd
party. If you did not give express permission, or you would like to remove your permission, you may
suppress all of your information by sending notification to us at support@getAlphaHorse.com
1.4. Other Methods of Collecting Personal Information. Other occasions when Company obtains information
from you include: (1) when you claim a prize or seek to redeem an offer by Company or by a third party;
(2) when you request assistance through Company’s customer service department; and (3) when you
voluntarily subscribe to a Company service or newsletter.
1.5. Cookies, Web Beacons, and Other Info Collected Using Technology. Company currently uses cookie and
web beacon technology to associate certain Internet-related information about you with information about
you in its database. Additionally, Company may use other new and evolving sources of information in the
future. (a) Cookies. “Cookies” are a feature in your browser software. If enabled, we may write cookies
that may store small amounts of data on your computer about your visit to any of the pages of this Site.
Cookies assist us in tracking which of our features appeal the most to you and what content you may have
viewed on past visits. When you visit this site again, cookies can enable us to customize our content
according to your preferences. We may use cookies to: keep track of the number of return visits to this
site; accumulate and report aggregate, statistical information on website usage; deliver specific content
to you based on your interests or past viewing history; save your password for ease of access to our Site.
You can disable cookies, although the Site may not function properly for you. Your browser preferences can
be modified to accept or reject all cookies or request a notification when a cookie is set. You may read
more about cookies at http://cookiecentral.com. In order to use all of the features and functionality of
Company’s websites, you need to accept cookies. (b) Web Beacons. A web beacon is a programming code that
can be used to display an image on a web page, but can also be used to transfer your unique user
identification to a database and associate you with previously acquired information about an individual in
a database. This allows Company to track certain websites you visit. Web beacons are used to track online
behavioral habits for marketing purposes to determine products or services you may be interested in. In
addition to using web beacons on web pages, Company also uses web beacons in email messages sent to
individuals listed in Company’s database. (c) IP Addresses. Company automatically tracks certain
information based upon your behavior on the site. We may use this information to do internal research on
our users’ demographics, interests, and behavior to better understand, protect and serve you and our
community. This information may include the URL that you just came from (whether this URL is on the site
or not), which URL you next go to (whether this URL is on the site or not), your computer browser
information, and your IP address. Your Internet Protocol (“IP”) is a unique Internet “address” which is
assigned to you by your Internet Service Provider (“ISP”). For local area network (“LAN”), DSL, or cable
modem users, an IP address may be permanently assigned to a particular computer. IP addresses are
automatically logged by Web servers, collecting information about a user’s traffic patterns. While the IP
address does not identify an individual by name, it may, with the cooperation of the ISP, be used to
locate and identify an individual using the Web. Your IP address can, however, reveal what geographic area
you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses,
and we may collect the IP addresses of those websites and their pages. (d) Computer Profiles. Company may
also collect and accumulate other anonymous data which will help us understand and analyze the Internet
experience of our visitors. For instance, Company may accumulate visitor data relating to referring domain
names, the type of browsers used, operating system software, screen resolutions, color capabilities,
browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.
When you provide us with Personal Identification Information, we are able to use such visitor data to
identify you. (e) Data Analysis. Data Analysis technology may be employed from time to time if used by a
Client of Company. (f) New Technology. The use of technology on the Internet, including cookies and web
beacons, is rapidly developing. As a result, Company strongly encourages individuals to revisit this
policy for any updates regarding its use of new technology.
1.6. No Information Collected from Children. Company will never knowingly collect any Personal Information
about children under the age of 18. If Company obtains actual knowledge that it has collected Personal
Information about a child under the age of 18, that information will be immediately deleted from its
database. Because it does not collect such information, Company has no such information to use or to
disclose to third parties.
1.7. Credit Card Information and Bank Account Information. Company may, in certain instances, collect
credit card numbers, bank account information and related information when an individual places an order
on Company’s Website. When the credit card or bank account information is submitted to Company, such
information is encrypted and is protected with SSL encryption software. Company will use the credit card
information or bank account information for purposes of processing and completing the transaction you
requested on the Website, and the credit card information or bank account information will be disclosed to
third parties as necessary to complete the requested purchase transaction.
2.0. Use of Personal Information.
2.1. General Use. The following paragraphs describe how Company currently uses Personal Information, but
Company may change or broaden its use at any time. As noted below, Company may update this policy from
time to time. Company may use Personal Information to provide promotional offers to individuals by means
of email advertising, telephone marketing, direct mail marketing, mobile marketing, online banner
advertising, and package stuffers, among other possible uses.
2.2. Email and Unsubscribe Policy. Company uses Personal Information to provide third party promotional
offers by email to individuals. Company may maintain separate email lists for different purposes. If email
recipients wish to end their email subscription from a particular list, they need to follow the
instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from
all Company’s email lists, a person must send an email to support@getAlphaHorse.com Company’s unsubscribe
process impacts only the future delivery of electronic mailings disseminated by Company on its own behalf.
You may still receive electronic mailings sent on behalf of Third Parties and your Personal Information
may still be shared with Third Parties for use in offline marketing and data appends, including email
appends unless you unsubscribe as provided above. You should also note that unsubscribing from Company’s
electronic mailings will not automatically unsubscribe your information from any Third-Party business
associates and licensees of the data. Since Third Party associates and licensee partners maintain separate
databases from Company, and you will need to unsubscribe from each source individually, if desired. This
allows you the freedom to pick and choose which subscriptions to maintain and which to discontinue.
2.3. Content of Email Messages. You may receive certain commercial email messages sent by third parties
for products, which may be of interest to you. In such case, an Advertiser’s name will appear in the
“From:” and the email will have a method at the bottom of the email to unsubscribe from that Advertiser.
Company is not responsible for third party emails sent to you.
2.4. Solicited Email. Company only sends email to individuals who have agreed on the Website to receive
email from Company or to individuals who have agreed on a Third-Party website to receive email from Third
Parties. As such, Company does not send unsolicited email messages. As a result, United States statutes
requiring certain formatting for unsolicited email are not applicable to Company’s email messages.
2.5. Targeted Advertising. Company may use Personal Information to target advertising to an individual.
When an individual is using the Internet, Company uses Technology Information to associate an individual
with that person’s Personal Information, and Company attempts to show advertising for products and
services in which the person has expressed an interest in the Surveys, indicated an interest by means of
Technology Information, and otherwise. Company may, at its discretion, target advertising by using email,
direct mail, telephones, cell phones, and other means of communication to provide promotional offers.
2.6. Telemarketing. Company may use Personal Information to advertise, directly or indirectly, to
individuals using direct mail marketing or telemarketing using telephones and cell phones. You may have
your telephone number or cell phone number listed on a state or federal do not call registry. By
registering and using this Site, you are giving your express permission to the Company and their agents or
vendors the right to contact you by telephone or cell phone, including the use of automated, predictive,
programmable, or similar (“robodialers”) dialers or dialing software. Further, if you are residing outside
the United States, by registering and using this Website, you acknowledge that the processing of your
Personal Information may involve the transfer of such Personal Information from within or outside the
European Economic Area (“EEA”) to countries within or outside the EEA whose data protection regulation may
not be as stringent as that within the European Union. We may use Personal Information to provide the
services you’ve requested, including services that display customized content and advertising.
2.7. Wireless Addresses. If the e-mail address you provide to Company is a wireless e-mail address, you
agree to receive messages at such address from Company or its business associates (unless and until you
have elected not to receive such messages by following the instructions in the unsubscribe portion of this
policy). You understand that your wireless carrier’s standard rates apply to these messages. You represent
that you are the owner or authorized user of the wireless device on which messages will be received, and
that you are authorized to approve the applicable charges.
2.8. Short Message Service. Company may make available a service through which you can receive messages on
your wireless device via short message service (“SMS Service”). Data obtained from you in connection with
this SMS service may include your name, address, cell phone number, your provider’s name, and the date,
time, and content of your messages. You represent that you are 18 years of age and the owner or authorized
user of the wireless device on which messages will be received, and that you are authorized to approve the
applicable charges. In addition to any fee of which you are notified your provider’s standard messaging
rates apply to our confirmation and all subsequent SMS correspondence. All charges are billed by and
payable to your mobile service provider. Company will not be liable for any delays in the receipt of any
SMS messages, as delivery is subject to effective transmission from your network operator. SMS message
services are provided on an AS IS basis. Company may also obtain the date, time and content of your
messages in the course of your use of the SMS Service. We will use the information we obtain in connection
with our SMS Service in accordance with this Privacy Policy. If fees are charged to your wireless account
invoice, we may provide your carrier with your applicable information in connection therewith. Your
wireless carrier and other service providers may also collect data about your wireless device usage, and
their practices are governed by their own policies. To: Alpha Horse Research is committed to protecting
your privacy while providing you with the best customer service. Alpha Horse Research uses text messaging
to communicate with customers and keep them up to speed with their products. Please read the information
below about how we use text messaging and how to opt-in or opt-out of receiving text messages from Alpha
Horse Research. NOTE- See our Privacy Policy for additional information about how we protect your
information.
1. We respect the confidentiality of your information, and will protect the privacy of your information as
described in this notice and as required by law. If you are 16 or younger, you must not provide your
mobile phone number, name or any other personal information without the consent of your parent or legal
guardian, or as otherwise provided for by the applicable law. When opted-in, you will receive text
messages (SMS/MMS) to your mobile number. These kinds of messages may include reminders, links to your
donor portal account or the on-line questionnaire, promotions, requests for platelet donations, offers, or
other information You can opt-out of this service at any time. Just text “STOP” after receiving a message.
After you text “STOP” to us, we may send you an SMS reply to confirm that you have been unsubscribed.
After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as
you did the first time, or text “START” or “JOIN” and we will start sending SMS messages to you again. If
you are experiencing any issues, you can reply with the keyword “HELP.” Carriers, such as AT&T, are not
liable for delayed or undelivered messages. Message and data rates may apply for any messages sent to you
from us and to us from you. You should expect to receive fewer than 5 messages per month from us. If you
have any questions about your text plan or data plan, please contact your wireless provider.
2.9. Use of Technology Information. Company may use Technology Information (1) to match a person’s
Personal Information and Third Party List Information to other categories of Personal Information to make
and improve profiles of individuals, (2) to track a person’s online browsing habits on the Internet, (3)
to determine which areas of Company’s websites are most frequently visited. This information helps Company
to better understand the online habits of individuals so that Company can target advertising and
promotions to them.
2.10. Profiles of Individuals. Company may use Personal Information to make a profile of an individual. A
profile can be created by combining Survey Information and Third-Party List Information with other sources
of Personal Information such as information obtained from public databases.
2.11. Storage of Personal Information. Company stores the Personal Information in a database on its’
computers. Company computers have security measures (such as a firewall and password protections) in place
to protect against the loss, misuse, and alteration of the information under Company’s control.
Notwithstanding such measures, Company cannot guarantee that its security measures will prevent its
computers from being illegally accessed, and the Personal Information on them stolen or altered.
3.0. Other Use of Personal Information. Company may use your Personal Information in the following ways:
3.2. Third Party Offers. Company may provide your Personal Information to third parties with whom they
have a business relationship for the purposes of securing the services and products you have requested or
provide you with additional marketing materials from which you may choose additional products or services.
Company may make your Personal Information available to companies or other entities not affiliated with
the Company that have goods, services and offers that might be of interest to you so that they may send
you these offers.
3.3. Marketing. Company will use your Personal Information for any marketing and survey purpose on behalf
of Company and its affiliates and subsidiaries to send information to you about additional goods or
services that may be of interest to you. In addition, Company will disclose your Personal Information to
third party agents and independent contractors to help us conduct our marketing and survey efforts
including but not limited to direct marketing. You may have no relationship with these other companies.
3.5. Service Providers. Company may use third parties to help operate our Website and deliver products and
services, and may share your Personal Information with our affiliates, service providers and other third
parties that provide products or services for or through this Website or for our business (such as Website
or database hosting companies, address list hosting companies, e-mail service providers, analytics
companies, distribution companies, fulfillment companies, and other similar service providers that use
such information on our behalf). Unless otherwise stated, these companies do not have any right to use the
Personal Information we provide to them beyond what is necessary for them to assist us. When you conduct
e-commerce with one of the e-commerce affiliates or service providers to which the Website may be linked,
certain Personal Information such as your e-mail and home address may be collected by the service
provider’s server and made available to us.
3.6. Aggregate Statistics. Company may disclose aggregate statistics regarding user behavior as a measure
of interest in, and use of, our Website and e-mails to third parties in the form of aggregate data, such
as overall patterns or demographic reports that do not describe or identify any individual user.
3.7. Complying with Legal Process. Company will use or disclose your Personal Information in response to
subpoenas, court orders, warrants, or legal process, or to otherwise establish or exercise our legal
rights or defend against legal claims or in the event you violate or breach an agreement with Company.
Company will use and disclose your Personal Information if we believe you will harm the property or rights
of Company, its owners, or those of Company’s other customers. Finally, we will use or disclose your
Personal Information if we believe it is necessary to share information in order to investigate, prevent,
or take action regarding illegal activities, suspected fraud, situations involving potential threats to
the physical safety of any person, violations of Company’s acceptable use policy, or as otherwise required
by law when responding to subpoenas, court orders and other legal processes.
3.8. Order Fulfillment. Company will transfer your Personal Information to third parties when necessary to
provide a product or service that you order from such third party while using Company’s websites or when
responding to offers provided by Company.
3.9. Data Summary. Company may sell or transfer non-individualized information, such as summary or
aggregated anonymous information about all persons or sub-groups of persons.
4.0. Privacy Practices of Third Parties.
4.1. Advertiser cookies and web beacons. Advertising agencies, advertising networks, and other companies
who place advertisements on the websites and on the internet generally may use their own cookies, web
beacons, and other technology to collect information about individuals. Company does not control the use
of such technology and Company has no responsibility for the use of such technology to gather information
about you.
4.2. Links. The websites and email messages sometimes contain hypertext links to the websites of third
parties. Company is not responsible for the privacy practices or the content of such other websites.
Linked websites may contain links to websites maintained by third parties. Such links are provided for
your convenience and reference only. Company does not operate or control in any respect any information,
software, products or services available on such third party websites. The inclusion of a link to a
website does not imply any endorsement of the services or the site, its contents, or its sponsoring
organization.
5.0. Foreign use of the Website. To the extent that you are accessing the Website while domiciled outside
of the United States, you acknowledge that the Personal Information you are providing Company is collected
and stored in the United States and therefore consent to the transfer of information to and storage of the
information outside of your domiciled country and in the United States.